Looking to start a company in the United States? Are you in search of the perfect startup opportunity?

How easy or hard is it to open a business in the US?

What are the basic procedures involved?

What strategies can help you most?

All this and more will be answered today in this blog, where we cover how you can start your very own startup in the United States!

Failure can easily be the stepping stone to success, especially in the business world. For a game-changing startup, a lot of aspects need to be looked into. There are so many things you need to watch out for, too.

But first of all, let’s see what the advantages of successful startup companies in the US are. By founding a US-based company, here are the advantages you will get:

• You can open a business bank account in the United States.
• You can access US payment processing accounts like Stripe, Amazon FA and others.
• You’ll enter the profitable US market.
• You’ll also brand your startup on a global scale for US-based and international customers.

If you’re a non-US resident or non-US citizen, starting a business in the USA for foreigners is easier than you think. It’s not crucial to be a citizen or an American resident or even hold a green card to start a corporation or an LLC in the United States.

Steps To Start Your Company In USA

Walt Disney remarked that the best “way to get started is to quit talking and start doing.” So let’s dive deep into how to start a startup in the United States.

Step#1: Choosing Your Company’s Structure

Starting a US-based startup as a foreigner requires hard work and preparation. However, it is easy to register your company and open a business. The primary step here is to decide which structure your company will opt for. Most foreign nationals choose C-corporations, as these expand through unlimited stock and are attractive for external investors.

The downside? Profits are taxed twice as dividends to shareholders and at corporate levels. The advantages for corporate shareholders include lower dividend rates.

As long as the US company is not holding real estate, the corporate parent company won’t be shelling out capital gains while selling the startup. The structure, further, shields business owners from direct tax scrutiny.

However, for this shield, owners are doubly taxed. However, salaries, pensions, and other expenses can be used to lower corporate income and eliminate double taxation. A limited partnership is the best business structure based on the particulars of tax laws. A limited partnership offers limited liability for partners without management control. Further, profits are passed onto members.

Therefore, you need to take care in choosing the right business structure, for it influences everything from everyday operations to taxes, assets risks and much more.

Limited Liability Companies

These are the best choice for residents, as well as non-residents. LLCs are, in fact, the most common business type in the US, especially for non-residents.

Pros:

• The key benefit of an LLC is that it protects personal assets from lawsuits and business debts.
• LLCs also offer simpler, and more affordable structures for taxation purposes.
• This is because it follows a pass-through taxation system, whereby earnings pass through to personal income taxes and you save on filing costs.
• Especially if you’re starting a startup alone, and making less than USD 80K annually, this is the corporate structure you should choose.

C-Corporations

This one’s a strictly non-resident choice. US residents should not opt for C-Corporations. The reason why it makes sense for foreigners looking to start a US-based business is that it attracts investment opportunities and offers shares for the company. So, what’s the catch? Double taxation is the pitfall of forming a C-Corporation. It’s still a great option for these reasons:

Pros:

• C-corporations work out better for investors, as investors hold shares without bothering about tax issues until they sell later down the road.
• Those who seek to transfer shares to investors or company employees easily should definitely opt for this company structure.

S-Corporations

For US residents, this corporate structure is the best choice. It is an eligible domestic corporation that avoids double taxation, unlike C-Corporations. This type of company is not permitted for foreigners. However, for American residents, it is a perfect choice.

Pros:

• For those making more than USD 80K per year, S-Corporations are better as a tax-saving device. With S-Corporations, self-employment taxes can be avoided saving 15.3% of the income.
• The difference between LLCs and S-Corps is the pass-through tax.
• For LLCs, taxation is either at the federal level for sole proprietors or partnerships for multiple levels. Money gained or lost by the LLC passes onto personal tax return and is taxed there.
• With S-Corporations, salaries can be disbursed as a tax saving device. However, non-residents cannot be shareholders for S-corps.

Sole Proprietorship

Sole proprietors are the simplest business type and do not require formal filings. Businesses are automatically considered as a sole proprietorship when business activities are undertaken, but no registration is carried out. The only issue? You’ll be liable for all business matters, which means your business assets and liabilities are not separate from personal assets and liabilities. So, if there are business debts or obligations, it becomes your personal responsibility to deal with these.

Know the Rules!

For US residents, doing business in any other state outside of the state where there is actual presence means you have to register the business in the home state, too.

You need to let home states know you are operating foreign LLCs in their state, so you will end up paying filing and annual fees in both the states.

To avoid this, residents should form LLCs or S-corporations where business is physically conducted. For non-US residents, check if the state allows the following:

• Non-US citizenship requirements
• No member listings with the state
• Cheaper annual report fees
• Foreigner friendly laws

For example, foreigners can set up an LLC in Wyoming, USA and live anywhere in the world, while operating a business here. If your company operates in more than one US state, as a foreigner, you can incorporate the company in any of the states, but registration is essential to do business in other states.

This involves a process known as Foreigner Qualification. An LLC or C-corporation formed in one state and incorporated there must qualify as a foreign corporation in another do legally do business there.

So, it’s not as simple as it looks!

Step#2: Register Your Company

What’s the next step? Well, the company’s business should determine its location ideally. If one state dominates its market-share, it is better to incorporate the company there. Forms and other requirements vary across states. However, the general procedure is as follows:

• Company principals choose a unique name.
• They select registered agents to receive legal papers for the company. In certain states, a company with a physical address can serve as its own agent. But in other states, like California, this is now allowed.
• Companies then fill out a certificate of incorporation which contains:

– corporate name

– name and address of the registered agent

– the total amount and par value of shares the corporation is authorized to issue

– name and mailing address of incorporators.

Once the business is incorporated, a report is filed and a franchise tax is paid.

LLCs, as well as corporations, must have a registered agent with a physical address and not a postal office box, during normal business hours to receive critical business documents.

Registered Agents receive legal documents and official papers on behalf of the company. They must be located in a state where one registers.

Registered agent services are generally preferred, as you cannot use a mail forwarding or PO box service. Additionally, the registered agent’s address cannot be your business’s legal address or even mailing address.

Here are the requirements for registered agents:

• Must be physically located in the state of incorporation/formation
• Must be present at the address during business hours.
• Must have their name and address kept current with the state.
• Must be okay with their address becoming public and searchable.

Shop for registered agents, most of whom levy fees from USD 50 to 100 annually. This is a recurring fee which must be paid every year. How long it takes to register the LLC or corporation is based on the state where the business is formed.

It can take anywhere from a single business day to 4 weeks, based on which state to form the business entity and how long the Secretary of State processes your request.

Patience may be a virtue, but speed is of the essence in the startup industry. So make sure you apply ASAP.

Step #3 Form an EIN/Employee Identification Number

To hire workers, open bank accounts, pay your taxes or get a business license, you need an Employee Identification Number.

Apply for this number with the IRS directly online, for best results, provided your company’s principal officer has obtained a separate TIN or Taxpayer Identification Number for the agency.

When the TIN is missing, you need to apply by mail or fax and enter “foreign or none” for the TIN number. EIN is also known as the Tax ID number and is issued by America’s IRS to identify the business. It’s like a social security number for your business.

Whether you want to start a business, open an account, apply for permits or licenses, hire employees and file taxes, you need an EIN. US citizens with social security numbers can apply online for EIN.

Step#4: Get a US-Based Mailing Address

Most American banks require a US mailing or residential address for opening a bank account. Your company or startup can also provide a business address for this purpose. US-based mail forwarding services can help you if you don’t have the physical presence in the US.

These service providers scan regular mail and send you emails which can then be forwarded to international addresses. Additionally, Form 1583 needs to be submitted from the USPS to authorize services to open your mail. For forwarding mail to the mailbox, you need to submit a change of address request to postal authorities.

Step#5: Open a US Business Bank Account

Once you receive your EIN, only then can you open a business bank account. To open a bank account, you need to personally visit the bank branch in the US. You can open a bank account for your business with your existing bank if you have a personal US-based bank account. Opt for leading players like BoA, Citibank or Wells Fargo for the best outcomes.

Make the US bank branch in your nation provide an in-person ID check required by the Patriot Act. Another option is to fly to the US and open a bank account in person, whereby you can even open a business bank account in another state than the one where the company is incorporated. You will need to provide a copy of articles of organization, ownership/operating agreements, passport and EIN letter from IRS for processing the bank account. Some banks also require TIN if the SSN is not there.

If you need a TIN, opt for ITIN services. Yet another option is to use online payment system Payoneer which allows the opening of a virtual US bank account to accept payments from US companies. It also offers prepaid MasterCard and the ability to accept ACH transfers from US companies.

Step#6: Open a Business Merchant Account for Accepting Customer Payments

The cost of opening a business merchant account is free. Once you receive the EIN, you can open a Stripe account or opt for other options like Authorize.net and Payoneer.com. Merchant services accounts can allow you to accept debit and credit card transactions from international US-based customers. PayPal requires an SSN number, so it’s a great option for US residents.

Step#7: Consider Insurance

Some businesses are statutorily required to make sure business and personal assets are protected through insurance. Further, the federal government requires businesses with employees to have unemployment, disability insurance, and workman’s compensation, besides additional insurance. Laws for insurance vary across states.

Step#8: Get an ITIN

For non-US residents without an SSN, an individual tax identification number is issued. ITIN is the personal tax ID number issued by IRS which requires individuals paying US taxes without SSN to fall into the system. All US banks require ITIN or SSN to open bank accounts. Additionally, ITIN is essential for PayPal or Stripe accounts, mortgage, and financing, apartment rental, complying with US federal tax for earning income in the US, filing tax returns if taxes are owned or even helping employers to get a job.

Step#9: Meet Tax Requirements

In this context, LLCs have a benefit because they are not directly taxed. For being taxed, you need a dependent agent which furthers your business in the US, as against administrative agents., along with a US-based office. When you work and pay taxes in your home country in other cases, tax treaties will circumvent the US rights to taxation. All foreigners with LLCs must file 5472 US tax returns for disclosure, though, even if they don’t own taxes. This is for companies with reportable transactions like the exchange of money or use of LLC properties by foreign owners/related parties. Annual fees should also be paid on time.

Strategies for Startups in the US

• To race past competitors, startups need to start out with confidence. Starting out is important, whether it’s writing the first line of code, sketching the product, registering the domain or designing the prototype.
• Besides this, you need to know how to sell differently or better, rather than just selling something new or revolutionary. Sam Walton of WalMart, for example, sold items you could find in a convenience store and made a success of it. Entrepreneurial innovators are few and far between. The key point is to start selling, even if your product is not the next big thing.
• Hire affordable talent. For this, remote workers could add enormous value.
• Find a co-founder who is as hardworking and passionate as you. Venture capitalists, angel investors or PE firms are likely to invest in startups with a co-founding team, rather than just an individual.
• Don’t focus on just cash, because quality solutions will earn you a steady income. Whether it’s funding, capital or business lending, or even pricing models, you need to move past the dollar bills and see the growth potential of your firm.
• Marketing is essential for selling your product in present times. Even the best products require marketing. A startup is about understanding what your customers want. Your business can either survive or thrive depending on receptivity to products or services.

Conclusion

Starting fast does not mean scaling fast. Have the tenacity, persistence, and grit to persevere in the face of obstacles. See each hurdle as a challenge and an opportunity for growth. As Tony Hsieh, the CEO of Zappos says: Chase the vision and not the cash; the cash will then end up following you!

The post How to Start a Company in the United States? appeared first on EngineerBabu Blog.

You just need to optimize social media posts with videos and photos to create unique marketing messages for your niche. The groundbreaking popularity of Instagram is obvious. Consider the numbers. The Instagram user base exploded from 90 million users in 2013 to 800 million active users per month in 2018. Instagram is also emerging as a favorite social media platform for different age groups, according to the US Pew Research Center.

Why Instagram is for More than Just Influencers?

Instagram marketing tips 2019 saw the emergence of are focused on more than just influencers. While Instagram is the best platform for celebs, offering quick and easy to ways to share updates, instagram marketing is quickly catching on for businesses. Another unique attribute of Instagram is its Stories feature. Instagram marketing for business startups is further advancing on account of hashtags. Startup marketing strategies are increasingly focused on Instagram to market products to a wider, more interested audience base without spending a big budget.

Top Instagram Marketing Strategies for Small Businesses

Choose the best fit for your brand from these Instagram marketing strategies and help your startup to stand out from the crowd!

#1 Expand Your Reach With Hashtags

Creating hashtags is integral to expanding your brand’s reach and using specific or general campaigns to target audiences. Startup marketing strategies should focus on relevant hashtags. The aim is to set up the brand name, as well as punch line hashtags. Consider how top fitness brand Nike is using top hashtags like #JustDoIt and #Nike. This makes it way easier for people to locate content relevant to your brand.
As your startup gains popularity, more people will use your hashtag and buy products. Your startup can use as many as 30 hashtags in a single post. The hashtag should be the first comment in the post. Popular hashtags can also enhance the way content can be discovered. Top hashtags for your niche are easy to locate. Type in the keyword in these tools and the list populates some of the most popular hashtags associated with the particular keyword.
Remember that marketing images and videos with hashtags get more comments, likes and views. So create your own startup brand’s hashtag and watch your business grow. It could be anything from the brand slogan to a CTA or simple phrase. The hashtag should focus on promoting your business. Create your own hashtag and earn followers besides making your company brand-building unique and special.
Share Instagram content on feeds to engage and connect with other brands on social media, too. With an average engagement rate of 4.21%, Instagram posts drive 50x times the engagement of Facebook posts and 120x times that of Twitter followers. This platform is clearly one of the leading choices for leveraging startup marketing strategies. Custom hashtags can drive audience participation and trigger unprecedented social sharing.

#2 Create a Brand Narrative With Instagram Stories

Instagram Stories provides an amazing user experience. Upload off-the-cuff images and videos to your Instagram Story and create a buzz in 24 hours. Start new stories, because as Seth Godin, the well-known marketing guru says, nothing is as compelling and powerful as a “good story.” Instagram Stories offer an excellent avenue for building a powerful brand narrative. Attain business goals with Instagram marketing using this compelling feature. Through Instagram stories, you can even experiment with different types of content such as short videos, boomerang images, regular photos, live or even rewind videos. Add face filters, text and stickers to edit images on the move.
Instagram Stories can help your startup to target new audiences. Calls-to-action can be useful for promotional strategies, too. Your Instagram account is like a mini-TV channel for the brand, encouraging you to literally think out of the box. Create viral content online using this feature. Leverage analytics through Stories Insights in your Instagram business account to check views, engagement, shares, likes, comments and more.

#3 Leverage Instagram Influencers

Working with Instagram influencers generates a massive buzz for products or services. A TapInfluence and Neilsen study found influencer marketing generates over 11x times the ROI or returns on investment, than other digital media formats. Further, the content is visually driven and widely shared in terms of well-captured photos and short videos.
Leveraging Instagram marketing by harnessing influencers helps to create a positive identity and stellar reputation for your startup online. Instagram influencers can use videos, photos and targeted hashtags to help you make the right purchasing decisions. Follower count and engagement are two important metrics you should evaluate influencers on before diving in.

#4 Share Powerful Videos

Video marketing remains a powerful startup marketing tool. Generate leads and promote your startup business by sharing Instagram videos. As per Cisco’s research, close to 80% of online content will be videos in 2019. Videos build trust and credibility for your startup brand. Offer behind-the-scenes look or sneak peeks of your product with notable features. Or you could also create a video tutorial. Creating short videos can work tremendously well. Short commercial videos on Instagram can inspire and engage with social media users. Use visual chaining and show how products or services are crafted.

#5 Offer Discount Deals

Posting exclusive deals on Instagram offer incredible ROI. Offer discounts for Instagram followers and special promotions, deals, giveaways, contests and freebies. Market your brand by running selfie contests for the Generation Me users. Niche hashtags can help you to generate a buzz around deals.

#6 Follow a Unique Theme

For solid followers on Instagram, give your profile a consistent theme. Instagram is far more likely to attract followers, when you have specific themes to showcase. Instagram’s influence stems from its ability to allow startup marketers the chance to develop a brand personality. It’s not just about likes or followers, on Instagram. Startups also tell stories and showcase compelling messages through Instagram.
Showcase your startup’s creativity through Instagram posts, highlights and stories. From the format of photos to color choice, creative video effects and unique highlight icons, there’s a lot you can do with instagram marketing. Add animation or special effects to Instagram stories. Create outstanding content to attract followers to your business page.

#7 Sell Instagram Products

For your Instagram audience, you can sell startup products as Instagram goods. Turn Instagram shots into calendars. Experiment with different techniques, but tap the innovation of this platform. Work on visual messages that utilize high-definition images and compelling taglines or descriptions, because creativity really sells on Instagram. Instagram is one of the most amazing social media platforms to share products and boost your sales. Share photos of customers, events, discounts and more to create an awesome impact.

#8 Go Live

When an Instagram page has a base, running a Live Video is the perfect way to connect with followers. Ask the right questions or build a connection. Share news about products or services, new releases, additions to product lines. You can even ask for feedback from Instagram followers. With a user base of 700 million in April 2017 and growing, this is the perfect platform for connecting with a global audience.

#9 Run Instagram Ads

Presently, those with business accounts on Instagram can even run ads. Startup marketing strategies for businesses starting out should definitely consider this form of Instagram promotion. Native ads work best. There are multiple advertising options for Instagram account holders to choose from. There’s the photo ads and video ads which are standard Instagram posts. Carousel ads are slideshow ads for multiple images. Perhaps the most effective Instagram ads are those displayed at the top of the feed or the Stories ads.
Instagram research reveals around 60% of its users look for new products while 75% perform positive actions after reading posts. The power of Instagram is that it offers maximum exposure with minimum time, money and effort. Filters are also present for promoting ads. Great conversion ratios are easily achieved, with this powerful form of advertising.

#10 Utilize Analytics

Keep an eye out for promotions, posts and ads. Track how many views your posts generate and which audiences like it the most. Numerous tools and analytic metrics are available to track, monitor and analyze Instagram posts. Startups can channelize promotional strategies using this feature. Instagram has a massive ecosystem, so your message reaches a wide audience.

Instagram: A Visual Marketing Tool

After the algorithm has been updated, organic reach has touched zero on Facebook. But Instagram is all about organic reach besides sponsored ads. Instagram’s organic reach and content can effectively convey your startup’s mission and vision, boosting brand reputation in the industry. Unleash the full potential of your business using this platform. Research shows photos and videos have higher engagement rates than text posts.
Brands can tap this social media channel to stay ahead of the curve, market and diversify creative directions, gain online visibility and even harness user-generated content to their advantage. Powerful features on Instagram offer a chance to interact with the audience and provide a human touch to relationships. Express your message in compelling ways. Instagram remains a game-changing social media platform, creating level playing fields for startups.
But startup marketers must focus on solutions and not empty marketing messages. Add value in seamless ways and utilize visual content to meet user requirements. Audiences prefer authenticity, so focus on real-time updates on Instagram. Your page should deliver value through visual content viewers would not be able to locate elsewhere.

Conclusion

For Instagram marketing success, your business page should deliver value through visual content viewers would be delighted with. Do not underestimate the power of content. Offer value and creativity in ways that capture attention. A picture may be worth a thousand words, but communicating effectively is also the key to sharing your brand story and generating a buzz online.
Reach wider audiences and measure your success.
Social media management tools for Instagram can help in scheduling posts and campaigns beforehand. Social media analytics can help in measuring results. Clicks, likes, comments, shares – engagement in all its forms is important.
Instagram is the ideal virtual platform for startup marketers, whether you’re looking to generate traffic or spread brand awareness. Identify and cash in on opportunities to stay connected, race past competitors and spread word-of-mouth messages that create an impact.
Startups looking to grow their reach and expand their business can definitely bank on Instagram. The secret is to focus on resonating with the audience through creative, authentic promotional posts, videos, images, stories and ads.
Ultimately, Instagram is about creative storytelling and for the startup marketing specialists, the key takeaway is to never underestimate the power of strong brand narratives.
With Instagram, tapping the right niches and clicking with your audience was never easier. Your audiences can see and feel the spirit associated with the brand.
In the digital era, personalization and hyper-relevance have taken on a new meaning. Instagram makes it possible to connect one-to-one with customers. For startup marketers, that is ultimately the eventual goal for building a brand that speaks for itself.

The post Top 10 Instagram Marketing Tips for Startups appeared first on EngineerBabu Blog.

There is these very unusual and hot buzzing topic people seem to debate upon i.e. “Indian Developers v/s International Developers”. It has this same intensity of aggression as it is with “Android v/s iPhone” thing. People never get tired or bored after millions or zillions of discussions.

Well, being an entrepreneur and a CEO of a successful start-up, I’ve heard and got feedbacks from tons of people, mostly good ones.

But, there were few clients who raised some impending questions against our Indian developers and the overall system which nurtures our IT domain.
There was this client from the USA who bluntly once said, “Indian Developers are not at all Good”. That hurts, right? A lot! I replied to him saying that
“These are the same developers who once move to the USA and are managing the CEOs designation with pride, may it be Google or Microsoft”.

Meanwhile, I asked him out of curiosity, “What all challenges were being faced by him while working with the remote teams and hiring freelancing teams?”.

The replies were quite suitable, “Lack of professionalism, miss the timelines, no deadlines managed, incompetence and so on.”

Thinking about all of the things mentioned above, the problem is not with the developers but in the system under which they are raised and nurtured to work on projects.

The problem is the process that fails to take the right decisions because you can’t expect a graphic designer to code and expect 100% efficiency in return.
There is no damn way it is possible, it’s sheer stupidity you commit while recruitments are going on.

Right candidates are not about the competency of a person to be sound technically, but the competency of a person to suit perfectly for the job designation.

One must compliment the ethics, morals, and working culture of a company in order to deliver the results. Training a right person for a job is possible, but vice-versa is a waste of time and money.

Start-Ups here are all about skills and performing a given task where off-shore companies make sure that the skills of the employees are aligned to the company’s culture and environment form a strong foundation.

But if, the foundation itself is weak, how could you aim for sustainability for such a plan? Airbnb sets one great example before us when it comes to culture.

So, how would you help your company/start-up eradicate such problems? Well, I may have some solution:

Problem 1. It’s people’s first and then company’s:

There is no doubt about it that your company is your brand name and has got a brand value which in turn brings ROI for the company.

But, actually it is not the company that builds projects, it’s the people that do. Confused? Let me explain.
Say, few employees holding 15 years of work experience plan to start a business/start-up.
The efficiency of these 10 employees working in a small firm will be more than the efficiency of 10 employees from a big company.
Thus, it’s the employees that matter the most and are prior to the company and not vice-versa. They are the company’s richest assets.

Problem 2. Don’t thrive on retaining your potential client if you can’t do it:

This is the most common and widely made mistake which can cost a company a loss, a giant loss.

Say, you managed to build an iOS app for one of your clients. Your work highly impressed that client and became your one-of-the happy customers.
Now say, one day that client comes over to you with an inquiry for Digital Media Marketing service, if your company doesn’t provide such services, say NO.
Don’t give a nod or YES if you can’t because if you fail to deliver it, your client is gone forever.
It is perfectly alright to say NO to the services you don’t offer. Concentrate on delivering quality than quantity.

Problem 3. You are merely a drop in an ocean full of employees:

I remember an instance of my life where once I worked in an MNC. I was a part of a giant project like 700 other developers.

Working in MNCs and under such a crucial environment, you get to work on a minor part of the project.
You’re not even aware of what your fellow team is dealing with or in fact what are you dealing with.
You have bloody no idea of what is the project about. Down the line, you are in a lost world working 9-5 confined to a monotonous task.
You don’t get to explore or learn anything beyond the fence that is created around you. The essence is lost.

But, with smaller or establishing companies, developers are the ones who handle more than 70% of the project making it very easy for them to associate with the project.

Execution becomes subtle.

Problem 4.  Because Alfredo and Potato are not the same:

Give your developing team to develop a dating app besides knowing the fact that they are into developing chatting apps.

How far would they go in terms of developing the app successfully? Yes exactly, they won’t be able to do justice. Domains matter a lot when it comes to app development.
The team which holds expertise in developing social media websites cannot deliver the same results for developing an e-commerce portal.
Domain specialty increases the success rate exponentially. This is what we personally implement at EngineerBabu!

Working for the past 7 years with our Golden team at EngineerBabu, we are associated with more than 1000 freelancers and remote teams nationally and internationally.

So far it has been a spellbound journey of ups and downs. Recently, at an award function, EngineerBabu was honored with a 100 Emerging StartUp award. Trust me, it is a journey worth every effort.

The moral of the story is the way you nurture your development team. If you’ll not let them explore the opportunities and problems, they’d never learn anything and never be able to contribute to your company’s growth and development.

Thus, change in the environment and working culture, rest will follow automatically.

If you faced these problems to hire developers. EngineerBabu is an easier, faster, smarter way to hire freelancers. Discuss your project.

The post Indian Developers V/S International Developers: What’s the Solution? appeared first on EngineerBabu Blog.