Defining Mobile Application

For a layman, a mobile app is something which simplifies their work just by a click of a button of their mobile.
To define it more precisely mobile applications or simply mobile apps are a computer generated program or software applications which are built to run on various mobile devices like- iPhones, Smartphones, and tablets.
They are so common these days that it is another way around if a smartphone doesn’t have the “popular apps” it is considered as “OBSOLETE”!

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Planning to Develop a Mobile app?

If you are planning to develop a mobile app for your business and you are not technically sound on the subject, the challenge is to decide on the type of mobile app.
The success of your mobile app depends on factors such as technical details, business needs, design, marketing, and branding.
Of so many factors, the most critical is the selection of app type, as changing the app type at the last moment can cost you, and wrong selection can ruin your project.
To speed up the app development and take the advantage of right selection for long you must first understand your needs and the various kinds of available apps.

Broad Classification of Mobile Apps

Apps can be broadly classified into Web, and Mobile Apps. Mobile apps can further be divided into Native and Hybrid Apps.
Each has their advantages and limitations, which you must understand and select your choice.

A. Web Apps

When an application is accessed using a web browser over a network like an internet, it is termed as- Web App.
Unlike websites which are informational, they are functional and need not be downloaded like mobile apps.
They are loaded on browsers like Chrome or Firefox and do not consume memory or storage space on the user’s device.
In short, they can be understood as websites with interactivity and functionality.
Due to these developers with web skills can easily write, using cross-platform, standard web technologies like HTML, CSS or JavaScript, a web app.
As web app can be used on any mobile device that has a web browser, be it iOS, Android, or Windows, it needn’t be written multiple times for each platform.
Advantages:

1. Easy maintenance.
2. Single code base across platforms.Distribution, deployment, and updates or features can be released instantly, as they need no updating on an app store.

1. Device-level features accessible through JavaScript APIs.
2. Development costs are lower.

Limitations of Web apps:

1. Interactions are not so neat and responsive when compared to other apps.
2. UI design elements can be inconsistent.Device-level features like push-notification, work offline, and load on the home screen are not supported.
3. As they are unavailable in “App Store” the potential reach to users slip down.
4. Slow operating and cannot be accessed without internet.
   
   Recommended Reading: How Much Does it Cost to Build a Website?

B. Mobile Apps

Mobile apps can be downloaded from an “App Stores” and are of two types, namely- Native and Hybrid Apps.

1. Native Apps

Apps created, designed and coded for specific platforms, like iOS, Android, and Window phones are native apps.
They are more complex when compared to web apps, in terms of the fact they take account of the software language used in the device, development tools required for them, user interface elements needed, and software development kits (SDKs).
Hence, one native app created for one OS will not run on the other.
That implies if you wish to develop native apps for iOS, Android, and Windows you need to create separate apps.
Unlike iOS devices, Android devices have the “back button” hence they do not need separate UI element for this.
Native apps are released and distributed via an “App Store” which has its pros and cons. On one side, the user gets access to hundreds of apps at a single location, which makes it easier to install.
Each of these platforms has its own publication procedure, therefore, for an update or new feature, it can take from few hours to few days for completion.
Other pros and cons are:

Pros:

1. Superior user experience in terms of speed and responsiveness.
2. All device-level features are accessible.

Stable and reliable.

1. Can work offline.
2. Available in an App store hence marketing easy.
3. Least use of hardware and efficient coding.

Cons:

1. Different code bases required for different platforms.
2. Are expensive.

Take time to build.

1. No cross-platform support.
2. Prior approvals required in case of “Apple App Store”.
3. Maintaining and updating are demanding.

As many developers may be platform specific, you may need to invest in two separate developers if you wish to launch on multiple platforms with Native apps.

2. Hybrid Apps

As the name itself says- it is an amalgamation of Native and Web App. They get installed as Native App and feel like Web apps.
They are built on JavaScript, HTML or CSS and run on simplified browser within the app termed as- Web view.
Hybrid apps are good MVP options as they can be created in short span of time, with limited resources and can be launched for testing and feedback.
In short, they are native app codes coupled with web technologies and published via a relevant native app store.
Developers prefer creating web apps as hybrid apps as doing so allow them to integrate device-level features like push-notifications or camera.
At the same time, they also get the chance to be accessed on App store, Google Play or Window store.
Developers are always happy to build a hybrid app as they need to write single web technology code base, which can be deployed into multiple devices.

Advantages:

1. Single code base.
2. Cross-platform support.

Convenient, fast and cost-effective to build, using standard web technologies.

1. Apps can be marketed in app stores.
2. Easy and faster updates.
3. Can work offline.

Allowed access to device’s APIs, can access storage, camera and much more.
Works on both iOS and Android.

Disadvantages:

1. As they load in a browser like an element they have poor performance, i.e., less responsive.
2. The UX is usually compromised.

Submission (for iOS) is required for the relevant App store.

1. Dependent on a third-party platform.

Declared Winner!
Now that you are clear on the definition of Web and Mobile apps, you would agree that Mobile Apps are far more user-friendly, fast, easy to access and have great functionality.
It is estimated that 90% of user’s digital time is spent on mobile apps rather than the web.

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While mobile apps are declared winners, they do have two contestants, and the winner amongst them is certainly the one which has the following:
– Highest Safety
– Supreme User Experience.
– Eminent performance.
– Can work on both online and Offline modes.
You got it correct- The Native Apps.
Though hybrid apps do have qualities like single code base, cheaper origination costs but when accounting for the peerless features of Native apps they fade away.

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Why Choosing is Important

For your and the app’s success, you must take out some time to decide the kind of app your business actually needs.
Here are few reasons why you need to choose correctly:

•  You have a core purpose of developing an app, therefore the mobile app needs to match that purpose.
  While you do so you purposefully keep the focal point of your mobile app in the pain areas of the audience.
  Secondly, that secures that the features and capabilities will be audience-friendly.
• Cost of your platform greatly depends on the type of app you choose. You cannot play with all kinds of apps and then finally come to a conclusion.
  You must choose before you hit the deck. This way you stick to your intended budget for the mobile app.
• App development doesn’t end at the end of the creating it, in reality, it starts from there. It requires long-term dedication and you need resources for the maintenance, updates, and future up scaling.
  Therefore, choosing the correct app will guide you to align your resources accordingly.

Decision Making

With so many positives and negatives of each kind of mobile app, it is quite challenging, rather confusing, to decide which one should you go for. The following will guide and facilitate you to finalize.

A. UX

User experience cannot be compromised, and hence you must account for it while making a decision. If required you may write two separate native apps, one each for iPhone users and one for Android users.

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B. Time and Cost

Consider these two most important factors as you have to choose from a large range and each has its cost, complexity, features, and platform.
You need to evaluate which one to discount or you do not have a scope of discount. You may even decide to hire an agency to decide on this factor for you.

C. Hiring Developers

You may decide to hire freelance developers or employee developers from across borders.
To decide on that, you must research on the cost you need to pay for the same. Hiring from developing countries or emerging states like India or Eastern Europe, where the average cost range from$10-15 an hour, can be cheaper. Developers in the US may have an average cost of $150 an hour.

D. Time Taken to Market

One of the factors you must keep in mind is the time taken to build and then market. All types take their own time and have their own marketing time, For example:

• Time taken to create an app is shortest for Web apps.
• The longest time to create an app is for native apps.
• Native apps might take extra time as they need time for two separate development procedures one for Android and one for iOS.
• Native and Hybrid apps need to go through the submission and approval process in      relevant app stores (Apple App Store).

E. Audience Targeted

Develop apps based on the kind of audience you plan to target. This can be explained with an example.
Say, you wish to launch your apps with an audience, that needs updates very frequently. In such case, you must go for either Hybrid or Web apps as native apps will consume time to update.
 If your target audience needs easy access and downloading you must go for native or hybrid apps as only they work offline.

F. Features of App

The features you wish to keep in your app will also decide the kind of app you should go for. Different apps have different ability to use device’s native APIs.
Some apps are functional irrespective of the phone features. Some others might need consideration in this case.
Apart from this, you should also consider any feature you wish to add in future.

G. Performance of App

Experts agree that around 84% of users consider app performance as an important indicator for their selection.

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When to or When not to!

Another approach you may choose to decide on the selection is to check yourself when to choose an app and when not to choose an app and can be explained as:

Web App:

When to Choose- Choose when:

•  You wish your website to be displayed on mobile devices with ease.
• You don’t want extra mobile native functionality.
• You wish to display your content on mobile platforms like iOS, or Android.

When not to Choose- Do not choose when:

• Native mobile functionality is not the need.

Native App:

When to Choose- Choose when:

•  Target is only iPhone or only Android or only Windows users.
•  When accessing device functionality is the need.
• When performance, view, and compatibility are the prime objectives of a specific ecosystem.

When not to Choose- Do not choose when:

•  No need for specific native functionality.
• Performance is not an issue.
• Budget and time is a concern.
  

Hybrid App:

When to Choose- Choose when:

•  Multiple platforms are the objective.
•  Phone-specific functionality is needed.
• Developer skill sets are limited.

When not to Choose- Do not choose when:

• Best experience required for each mobile platform   

The finest Approach

As explained based on your business objectives you must choose the type of app, and can be summarized as:

1. How soon you need the app?
2. The quality you need in your app for UX
3. Feature advancement or complexity you wish to offer
4. Your budget

Whatever the answer to the above questions you have to remember customer demands keep changing with time and,
– The API infrastructure you offer must be reliable, and accessible.
– A mobile app is always an extension of your brand.
– Understand customer demand, behavior, and be ready to adapt to changing trends and market evolutions.}

“Nobody has Time for Bad Experience”!

The key to a successful app is the user experience. That’s why the most successful apps look completely different to what they used to 10 years back.
Clearly, if the key differences lay in a better user experience then you must choose that app. To arrive at, the best mobile app let’s summarise Native and Hybrid App:

No doubt on all user-experience parameters Native app score higher than the Hybrid app and one must give preference to a Native app while choosing.

To Conclude

Most of the above criteria are been fulfilled by native apps and that makes them the most populous and in-demand mobile apps of the times.
You may employ the best developers to build your native app or may hire the master like- EngineerBabu to do the job for you.
EngineerBabu develops high-quality products and renders world-class services like:
– Logo Design
– Web Development
– Android Development
– UI & UX
– Growth marketing
– iOS App development.
As can be seen, EngineerBabu is the “One-Stop” solution for all your App related concerns.
EngineerBabu helps startups, enterprises, and owners to grow their business by building high class IT solutions. 95% of projects developed by them were completed on-time.
Set your priorities and act accordingly, if budget is priority opt for web or hybrid.
If the priority is brand experience and you are confident that user experience will fetch you the dividend you must choose native apps.
The speed, responsiveness, and the spectacle will be unmatchable.

Also check out:
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The post What to choose Native, Hybrid or Web App? – Mobile Application Development appeared first on EngineerBabu Blog.